Browser extension to make research efficient
Role
Design
Team
Product, Front-end &
Back-end Eng
App
Surface Web
Timeline
4 Weeks
Overview
Cyndx Chrome extension enables users to access company insights like growth metrics, funding data, and more from the browser while visiting the company’s website, reading the news, or doing online research.
Problem Space
Investment analysts and dealmakers often research potential opportunities across multiple sources, leading to inefficiencies and fragmented workflows. Our challenge was to create an intuitive, lightweight tool that integrates Cyndx’s data directly into users’ browsing experience, reducing tab-switching and improving decision-making speed.
Goal
Provide users with key company information without breaking users’ workflow while performing due diligence and discovering potential target companies seamlessly
Identifying the key data points
Hi-fi Wireframes outlining critical data points and functionalities
Light Theme
Dark Theme
Preview on Chrome
Results
User adoption
78%
of active users started using the extension in the first month of launch
Research time
20%
Less time spent researching their deal target companies
Target Discovery
3x
Times higher chance of discovering potential matches
Next Steps
CRM Integration
The future roadmap includes Salesforce API connectivity to support the continuity in the workflow
Connecting with the dealmakers
The next set of data points to be shown will be some key contact information that is verified.